- April, 2011
From 2010 to 2011, Intellecap wrote a series of articles for 'Enterprising Schools' - an initiative of Gray Matters Capital - that seeks to transform lives by redefining the Affordable Private School market. By cultivating a community, raising awareness and seeding new growth, the Enterprising Schools initiative aims to expand access and increase the quality of education available to low-income communities across the world.
This article analyzes brand consciousness among BOP consumers and its ramifications for Affordable Private Schools.
(Originally posted in the Enterprising Schools Blog)
Posted on November 06, 2012