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Brand power in low-cost private schools

Published
April, 2011
Sectors

From 2010 to 2011, Intellecap wrote a series of articles for 'Enterprising Schools' - an initiative of Gray Matters Capital - that seeks to transform lives by redefining the Affordable Private School market. By cultivating a community, raising awareness and seeding new growth, the Enterprising Schools initiative aims to expand access and increase the quality of education available to low-income communities across the world.

This article analyzes brand consciousness among BOP consumers and its ramifications for Affordable Private Schools.

 

(Originally posted in the Enterprising Schools Blog)

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