- June, 2011
The ‘last mile’ of distribution poses a challenge for many businesses seeking to market to low-income consumers. Village Level Entrepreneur (VLE) is one solution being used by many businesses in India. Recent experience suggests that although it does work well in specific situations, it is not a universal solution. Read the complete article here.
This article was authored for the Business Innovation Facility by Nisha Dutt, Director - Consulting Services at Intellecap.
Posted on December 27, 2012