Intellecap was one of the enablers providing strategic inputs through the market assessment. The outcomes and solutions of this study will help UNICEF and the GOI to design and launch interventions to make the essential resources available through innovative means and create a robust supply chain of essential hand hygiene products.

Sound global evidence underscores the importance of handwashing with soap (HWWS) as one of the most effective ways to stop preventable deaths and transmission of diseases caused by contaminated water and unsafe sanitation. HWWS is a key development priority for the Government of Indonesia (GOI) and part of the government’s commitment to achieving the Sustainable Development Goal 6 (SDG 6) agenda. However, access to handwashing is lacking for nearly 60 million people who do not have appropriate facilities or products to practice handwashing (UNICEF, 2020d). While investments in handwashing infrastructure have increased impressively in schools across the country since the beginning of the pandemic in 2020, such facilities in primary health care centers are still limited.

To address these issues comprehensively and develop market solutions to further strengthen the achievement of the hand hygiene road map in Indonesia, UNICEF commissioned a market assessment study that aimed to provide a detailed assessment of the existing value chain, market gaps, customer preferences, and behaviour related to HWWS and hand hygiene. The outcomes and solutions of this study will help UNICEF and the GOI to design and launch interventions to make the essential resources available through innovative means and create a robust supply chain of essential hand hygiene products.