When it comes to impact investing, Sunil Munjal, chairman of Hero Enterprise, is the newsmaker of 2017. In April, Munjal wrote a cheque of ₹100 crore to Aavishkaar, an early-stage, social venture capital firm. The investment, dubbed the biggest such by an Indian HNI, was part of Aavishkaar’s ₹2,000-crore Aavishkaar Bharat Fund to bankroll startups as well as other companies that operate in sectors such as agriculture, financial services, renewable energy and health care.

The 57-year-old entrepreneur, who moved out of his family’s flagship company Hero MotoCorp in 2016, is also a votary of India’s traditional arts and crafts. “If it can be branded and positioned appropriately, it will truly build India’s soft power,” Munjal tells Forbes India in an interview.